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What Is The Lifetime Value Of Your Customers? On Orient Beach, arguably what could be called the most famous beach in the Caribbean, you will find one of the hardest working entrepreneurs I know. Meet Nathalie Pley, a wiry, adorable young, blonde, French lady and proprietor of Aloha Restaurant and Beach Bar. Although she has never put an algebraic equation in a spreadsheet to calculate the lifetime value of her customers, she instinctively knows this is the key to her business success. Her secret, in her own words, is ?the ambience.?
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